STRATEGIC ANALYSIS Of GRAMEENPHONE LIMITED: Chapter 2 : Methodology

Chapter 2: Methodology

2.1 Methodology
The following methodological procedure should follow to accomplish the objective of the research.

2.1.1 Research Design

Data Instruments:
As the raw data is being collected by our group member who work in Grameenphone from the various departmental heads, Besides these, the universal report writing software MICROSOFT WORD 2007 was used to process all necessary research writing, charts, graphs, & tables.
To formulate the research problem we have constitute the following steps:
2.2.2 Sampling:
The sources of data or information we divided into two parts that are: primary and secondary sources.

 Primary data:
 In the primary source, data are collected directly from the Grameenphone itself.
Secondary data:
In the secondary source, data’s are collected through the different textbooks and journals relating to the theoretical framework of the project was accessed to define and to determine planning process. Furthermore, organogram and brochures had been collected from the Grameenphone and also the web page relating Grameenphone are also been used as our source of secondary data.


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