Grameenphone, the leader in mobile phone industry in Bangladesh, is a customer-driven organization whose mission is to deliver the latest in advanced telecommunication services to Bangladesh. As the GSM technology based mobile phone operator, currently it is providing its network and services to its 18 million subscribers. Grameenphone growth strategy is to integrate superior customer service, highest standard technology and choice of packages at the getable tariff rates in the market.Executive Summary
But in a highly competitive mobile operator industry, it is facing some strategic problems. Although Grameenphone is aggressively rolling out new networks, largest distribution system, best customer services number of customer far ahead of others it is still to have grab new target market. Because in this current saturated market and to many competitors are playing their role. In addition to these problems, it also faces common problems like calamities, political problems, administrative problems etc.
To combat the subscription growth problem, Grameenphone has already formed a partnership with Huwaei to cover its network and transmission related services. It has set the target to attain two out of every three customer and retain this. Introduction of innovative mobile packages on a regular basis at attractive tariff rates along with a wide portfolio of value added services, new target market finding and excellent customer service can help Grameenphone to acquire and new customers and reduce churns.
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